Chrysler – Things Have Changed
(Click here for a playlist for the Chrysler 200c “Born Makers” commercial, the original video for Bob Dylan’s “Things Have Changed” and MoZella’s “Amnesia”.)
One great way to promote your product is to align it with the correct music. The 2015 Chrysler 200 marketing blitz begins with spots featuring Bob Dylan’s “Things Have Changed,” that has been remixed and sung by MoZella, an artist from Detroit. Dylan’s grinding modern beat delivers the swagger Chrysler wanted…and Mozella delivers the priceless tagline (“Things Have Changed”) in the final seconds of the commercial cleanly and with hip modern style.
MoZella has tons of commercial TV cred and Motown cred as previously mentioned in my blog here. She’s also a co-writer of Miley Cyrus’ #1 hit “Wrecking Ball”.
The Chrysler spot boasts that the 200c has “swagger, intelligence and soul” and that the 200c “proves a well made sedan doesn’t have to cross an ocean to be worthy of the American road.” With General Motors in the news regarding how they handled what some say are poorly functioning ignition switches and Toyota suffering three sets of recalls from 2009 to 2011 regarding possible mechanical sticking of the accelerator pedal…the tagline “Things Have Changed” seems appropriate.
Olivier Francois, Fiat and Chrysler’s chief marketing officer says, “We are no longer the phoenix that has risen from the ashes, we have moved on.” And they picked the music that’s intended to prove it.
Click here for a playlist for the Chrysler 200c “Born Makers” commercial, the original video for Bob Dylan’s “Things Have Changed” and MoZella’s “Amnesia”.